BMW to partner with NBC to become the exclusive foregin automaker advertiser for the London 2012 Olympic Games

Press Release: BMW Group announced today that it volition be the exclusive foreign make automotive advertiser for NBC Universal'southward broadcast of the London 2012 Olympic Games. This understanding marks the start time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. Information technology is too the first time that NBC volition take just ii automotive advertisers, ane foreign and one domestic.

The understanding expands the automaker'southward association with the Olympic Games. In improver to existence the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW appear last July a six-year, multi-million dollar partnership with the United States Olympic Commission (USOC) and the National Governing Bodies of United states of america Bobsled & Skeleton, The states Speedskating, USA Swimming and The states Track & Field. Nether that agreement, BMW will provide the USOC and the four individual sports with financial support, fundraising opportunities and access to BMW Group'south technical expertise to assistance the U.South. Olympic and Paralympic Teams improve their grooming and functioning. BMW Group was likewise a sponsor of the Atlanta Olympic Games and the U.S. Olympic Squad in 1996.

"The Olympic Games represent the highest level of able-bodied competition and showcase the globe'southward best athletes at their peak functioning," said Trudy Hardy, Managing director, BMW Marketing Communications and Consumer Events. "As a company focused on the development of high performance vehicles and one that has a long history of dedication to competitive sport, we are proud to strengthen our connection to the London 2012 Olympic Games, the Olympic Movement and Squad USA."

Through its partnership with NBC Universal, the BMW brand will be positioned in front end of millions of Olympic viewers beyond the NBC Universal family of networks and all day parts, and have a presence during popular U.Southward. Olympic Team Trials leading upwards to the Games, including swimming and rails and field. Additionally, the top eleven local BMW markets in the U.S. will receive boosted messaging from BMW, with the agreement providing extended reach in the spot market.

BMW Grouping advertising during the NBC Universal coverage of the London 2012 Olympic Games volition brainstorm airing during the Opening Ceremony of the Games on July 27, 2012. The opportunity was developed with UM, BMW's media agency of tape.

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Source: https://www.bmwblog.com/2011/01/14/bmw-to-partner-with-nbc-to-become-the-exclusive-foregin-automaker-advertiser-for-the-london-2012-olympic-games/